Have you heard the phrase “write what you know?” Well, you should also sell what you know. You may already have a product in mind that you can either purchase and resell or develop yourself. Alternatively, you may be searching for that perfect idea. If you are still searching, think about your job and your hobbies. What product can you sell or develop to make you job or hobby easier or more fun? Do you struggle with a problem in your daily life that you can solve with a new gadget?
You should also remember that your business can evolve. If you pick the wrong product to sell the first time, try something else. I did. My first business idea was to sell dried and preserved flower arrangements online. I learned how to make beautiful arrangements; HOWEVER; they were very hard to store and ship. They did not fit my lifestyle at all. Therefore, I changed directions and started Mini Me Geology (www.MiniMeGeology.com) which is related to my field. If you look at the Mini Me Geology website, you will see several lines of rock and mineral kits and eBooks. I designed all of the rock and mineral kits and wrote all of the eBooks and information sheets for the business. It has been fun and I always have a list of new products to develop and new books to write. This is the type of synergy you will find when you choose a product that you know and enjoy. You can read more about choosing a business that fits your personality and your lifestyle.
